Sofia Tazi

Residing in Dallas, Texas, one of the fastest-growing creative economies in the U.S.—Sofia brings a globally informed, contemporary aesthetic to her work, blending design influences from Milan, Europe, and her cultural roots in Spain and Morocco.

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From an early age, she was immersed in the worlds of art, fashion, and craftsmanship. Raised in Morocco and educated at a French school, Sofia graduated with a focus in art, literature, and languages. She speaks French, Spanish, English, and Moroccan Arabic fluently, infusing her work with a rich multicultural perspective.

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Upon moving to the U.S., Sofia earned a degree in 3D Art Animation & Design from the Art Institute of Dallas. She has continually expanded her creative skill set, including hands-on training in footwear design and pattern making in Elche, Spain, renowned as the country’s shoe capital.

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Sofia’s work bridges handcrafted artistry with forward-thinking innovation. Through an ongoing independent study in Brand Innovation & Footwear Design, she has been creating emotionally resonant digital campaigns and product visuals that simulate full DTC brand experiences. Her creative process is supported by advanced AI-assisted tools, allowing her to rapidly prototype ideas, generate immersive visuals, and craft story-driven assets designed to engage luxury audiences.

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With a deep understanding of brand strategy, consumer behavior, and emotional design, Sofia brings a marketing-savvy perspective to every project, delivering content that not only looks beautiful but performs across channels.

 

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